Podcasting in Business

Podcasting in Business:

One of the things about podcasting in business or just podcasting in general is keeping your shows fresh and relevant. Although one thing to remember about podcasting is that you don’t want to just talk about how great your company. But if you actually have something to say, then by all means you should let it be heard.

When podcasting in business, your listenership will suffer, as will your brand’s reputation if your podcast is merely another company mouthpiece. People respect candor, humor, honesty and real efforts aimed at engaging consumers and addressing issues they may have.

Dexterity Media can help your podcast achieve a higher audience. We are very experienced in the creation and distribution of podcasts. We actually have our own podcasting network, the Media Swamp. So when in doubt, let Dexterity help.

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Search Engine Optimization Specialists

Search Engine Optimization Specialists:

There are good and bad ways to practice search engine optimization. Much has been said about search engine optimization, and a lot of it is not very flattering. Dexterity Media are search engine optimization specialists that do everything white hat (the good way).

Good Guys Vs. Bad Guys

The methods of the “good” SEO and the “bad” SEO practitioners are often referred to as White Hat SEO and Black Hat SEO. There is also a middle area called “gray search engine strategies.” These are shortcuts created by SEO practitioners that are usually on their way to becoming “black hat” as soon as the search engines figure out how to guard against them. Many times, newcomers to search engine optimization that are trying to get there site out there, bring tricks and methods that are frowned upon by the search industry. Ultimately, if people employ the Black Hat SEO tricks, they will be banned from the search engine results pages.

The Common Black Hat Techniques are:

* Hidden Text
* Keyword Stuffing
* Doorway Pages

Now, there is no specific rules on the internet that decides what is ethical and what is not in regards to Search Engine Optimization. But, if the practice even slightly resembles SPAM, then this is not the best practice to partake in. The search engines themselves (Google, MSN, Yahoo) make their own rules and the people that are SEO providers must follow these rules to keep their website ranked well.

Since we are Search Engine Optimization Specialists, we practice ethical SEO. Also known as White Hat SEO, so that we can optimize your site in the search engines without having to worry that your site will be banned from the search engine result pages.

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