Interactive Marketing Campaigns

No sector of interactive marketing campaigns exists in a vacuum, which is why Dexterity Media is a full service digital agency.

We are a SEO Company and Interactive Media Agency based in Dallas and are experts in many areas such as, interactive public relations, online media buying and brand reputation management. We are also innovators in areas not so familiar such as corporate blogging strategies. The online interactive marketing campaigns we will put together for you will be uniquely your own, and we have methods that you may have never thought of to get your company further into your market for more exposure.

Contact us for more information on how we can implement traditional and/or revolutionary components in your online presence.

Permalink to this post: Interactive Marketing Campaigns
Link to: Interactive Marketing Campaigns

Information on Viral Videos

Information on Viral Videos:

Here I will be giving you information on viral videos, so first thing, you might ask what exactly viral videos are?

Basically a viral video refers to a video clip that gains widespread popularity through the process of internet sharing. This happens typically through email and IM messages, blogs, and other media sharing websites. Viral videos are typically humor videos and normally include televised sketches of Saturday Night Live’s Lazy Sunday, as well as unintentional release of amateur videos such as Star War Kids and Numa Numa song.

If you do hope to be “viral” don’t hide behind a proxy or surrogate and pretend as though you had nothing to do with the promotion of your video because when people find out the truth, which they always do, the backlash will be worse than having admitted it up front.

Remember to accept other people’s stuff. Just think if you have a huge fan of your products or services who has “endorsed” your company with a video that portrays you in a good light. And lets just suppose that the video is not the type of material suitable for PG audiences on prime tv…..Do you just run away from it? That probably would not be the best choice to make. Just look how the Coca-Cola Company and Mentos thing. That hurt them majorally. If they wouldn’t have waited three months to acknowledge that the press was good for Diet Coke, they might have got some mileage out of it.

Now let’s suppose someone has created a hilarious viral video at your expense and it has been seen on YouTube 3 million times in the last 24 hours. What do you do? You definitely shouldn’t demand YouTube to take it down…The best thing to do is get on the comments section and start to do damage control!
Address the issues brought up in the video
Be light-hearted
Assure the creators that you understand their concerns
Promise to rectify the situation
Turn it around and sponsor a contest

Also keep in mind that viral videos will eventually pass. You will have some cleaning up to do, but the memory of the offending piece won’t be with the public for very long. I hope this information on viral videos helps everyone out.

Permalink to this post: Information on Viral Videos
Link to: Information on Viral Videos

Podcasting in Business

Podcasting in Business:

One of the things about podcasting in business or just podcasting in general is keeping your shows fresh and relevant. Although one thing to remember about podcasting is that you don’t want to just talk about how great your company. But if you actually have something to say, then by all means you should let it be heard.

When podcasting in business, your listenership will suffer, as will your brand’s reputation if your podcast is merely another company mouthpiece. People respect candor, humor, honesty and real efforts aimed at engaging consumers and addressing issues they may have.

Dexterity Media can help your podcast achieve a higher audience. We are very experienced in the creation and distribution of podcasts. We actually have our own podcasting network, the Media Swamp. So when in doubt, let Dexterity help.

Permalink to this post: Podcasting in Business
Link to: Podcasting in Business

Search Engine Optimization Specialists

Search Engine Optimization Specialists:

There are good and bad ways to practice search engine optimization. Much has been said about search engine optimization, and a lot of it is not very flattering. Dexterity Media are search engine optimization specialists that do everything white hat (the good way).

Good Guys Vs. Bad Guys

The methods of the “good” SEO and the “bad” SEO practitioners are often referred to as White Hat SEO and Black Hat SEO. There is also a middle area called “gray search engine strategies.” These are shortcuts created by SEO practitioners that are usually on their way to becoming “black hat” as soon as the search engines figure out how to guard against them. Many times, newcomers to search engine optimization that are trying to get there site out there, bring tricks and methods that are frowned upon by the search industry. Ultimately, if people employ the Black Hat SEO tricks, they will be banned from the search engine results pages.

The Common Black Hat Techniques are:

* Hidden Text
* Keyword Stuffing
* Doorway Pages

Now, there is no specific rules on the internet that decides what is ethical and what is not in regards to Search Engine Optimization. But, if the practice even slightly resembles SPAM, then this is not the best practice to partake in. The search engines themselves (Google, MSN, Yahoo) make their own rules and the people that are SEO providers must follow these rules to keep their website ranked well.

Since we are Search Engine Optimization Specialists, we practice ethical SEO. Also known as White Hat SEO, so that we can optimize your site in the search engines without having to worry that your site will be banned from the search engine result pages.

Permalink to this post: Search Engine Optimization Specialists
Link to: Search Engine Optimization Specialists

Search Engine Optimization Services Provider

Search Engine Optimization Services Provider:

Just like you should keep your website and shopping cart optimized for the search engines, you should also do so with your blog, therefore you would need to invest in a search engine optimization services provider that knows what they are doing to get this done for you. Because if your potential clients can’t find your blog, you have virtually wasted your time making a blog because no one is going to be visiting the site if they can’t find you. A great search engine optimization services provider I recommend is Dexterity Media. They can help you identify different words and key phrases that draw in people you most want to reach.

Also, once you do get ranked in the search engines, the work is far from over. You have to realize that key phrases and words can become real popular overnight or get way less popular overnight, so you have to have an active and ongoing SEO plan as a part of you online endeavor.

Permalink to this post: Search Engine Optimization Services Provider
Link to: Search Engine Optimization Services Provider

Blogging Tips and Ideas

Blogging Tips and Ideas:

Here are some blogging tips and ideas for making your corporate blog an enjoyable read for your visitors – and a success for your online presence management as an added bonus.

Blogging Tips and Ideas:
1.Stay honest
2.Post frequently
3.Share
4.Tag the blog
5.Put information in your title – or be intriguing
6.Post pictures in your blog
7.Make sure you are spelling correctly
8.Delete abusive comments
9.Allow anonymous comments
10.Control comment spam
11.Avoid fights with readers
12.Promote anything that is related to your company that is coming up
13.Visit and comment at other blogs

I hope these blogging tips and ideas listed above help you in your blogging practices.

Permalink to this post: Blogging Tips and Ideas
Link to: Blogging Tips and Ideas

Corporate Blogging Guidelines

Corporate Blogging Guidelines:

Nowadays it is expected to have a blog set up for your company. The problem with company blogs is that they become stale. The reason for this is that the content put on the blog was carefully crafted and lacks any sort of creativity, or the task of updating the blog becomes dreaded and those that are assigned to update the blog start to slack. The problem with blogging is maintaining control. Basically, management needs to go easier on the blogging employee and allow them freedom to write about things other than your “incredible new forays into the Chinese market,” and your “acquisition of first quarter clients.” No one really cares about this and before long your audience will not stand for that divel for long.

Here are some corporate blogging guidelines to make your blog enjoyable to read for your visitors:

1.Stay Honest: People will appreciate your blog more if your blog does more than just cheer on the company.
2.Keep it Moving – Post Frequently: When you blog, people will become faithful to your blog unless you don’t post any new content for a week or more. You need to try to post one blog a day at least.
3.Share: Linking improves your chances of being seen by others. For instance, if you find something that is interesting and related to your industry, share a link to that story or article with your readers.
4.Tag It: These are the words and phrases that you put at the end of the post that lets people know what your blog is all about and most important. Basically, if you are to be writing about laser surgery, you might tag the post with “laser surgery.”
5.Put Information in Your Titles – Or Be Intriguing: For the most part, people only pay attention to the title, so if your title is not intriguing then people will probably not read your blog.
6.People Like Pictures: To help convey your idea, put a picture in your post, it can be funny or informative.
7.Check Spelling: People will judge you on the use or misuse of the English language. Misspelling will hurt you.
8.Moderate Comments: Make sure to delete all of the abusive comments people leave because this can hurt you.
9.Allow Anonymous Comments: Some people like to only comment anonymously, so make sure you allow this option, unless it starts to be a nuisance or people are abusing this privilege.
10.Controlling Comment Spam: To control the spammers make sure to have people type in a verification code before the comment is visible because spammers unfortunately have figured out ways to post comments on blogs.
11.Avoid Fights: Sometimes people will challenege claims you make in your post. They might even be rude in their comment they leave. So make sure to address their concerns in a way that will be civil.
12.Promote: This is your blog, so remember that it is okay to promote upcoming events. Specials, appearances, speeches and anything else about your company.
13.Visit and Comment at Other Blogs: Another great way to drive traffic to your site is to visit other blogs and offer relevant comments about a particular post. For instance, if you are a lasik surgeon and you run across a blog and someone is talking about how they are having trouble seeing, you might reply with something along these lines, “Hey, so and so. Bummer on squinting. I might be able to help.” Signed “Dr D” with Dr D being linked to your blog.

I hope these corporate blogging guidelines that I have listed above help you out in setting up your blog. If you are still confused or just need help, you can contact Dexterity Media for more information on this.

Permalink to this post: Corporate Blogging Guidelines
Link to: Corporate Blogging Guidelines

Using Social Media as a Marketing Tool

Using Social Media as a Marketing Tool:
First off lets talk about what social media is even about. Social media defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. This interaction, and the way that the information is presented, depends on the varied perspectives and “building” of shared meaning, as people share their stories, and understandings.

The web has changed the way people communicate, and it’s changing the way companies communicate with current and future customers. One thing you must remember is that there are millions of blogs being made every week and so everyone and anyone can be a self-published critic of anything and everything. And of course it’s not just blogs anymore, site like MySpace, YouTube, Facebook and a thousand others.

So basically if you want to use social media as a marketing tool make sure to be honest. People don’t like when people hide, lie, or pretend to be something they aren’t. So make it a point to never enrage the consumer because they will definitely not want to be a client of yours if you do that.

Let a social media optimization agency like Dexterity Media do the social media work for you. We apply all of the guiding principles when practicing social media which is being honest, learn, address and adjust.

Permalink to this post: Use Social Media as a Marketing Tool
Link to: Use Social Media as a Marketing Tool

Search Engine Optimization Experts

Is your company failing because you don’t know all the ins and outs of search engine marketing? The sector of search marketing is far more complicating than it ever has been because of all the increased competition. Let Dexterity Media help your company.

We are search engine optimization experts, as well as search engine marketing experts. We have the necessary eliminates to maintain a sharp competitive edge in the market place.

Before we came along, there was no other firm that offered an all-inclusive solution that was flexible and scalable enough to service clients of varying sizes and needs. We offer SEO, SEM, paid inclusion, web consulting, and advanced testing with advanced analytical functions. All of these strategies provide a great foundation for business development.

It’s not just search anymore.

As Search Engine Optimization Experts, we know how search really works. Contact us today so that we can see how your buisness ranks and how that ranking – and your profits – can be improved.

Permalink to this post: Search Engine Optimization Experts