Interactive Marketing Campaigns

No sector of interactive marketing campaigns exists in a vacuum, which is why Dexterity Media is a full service digital agency.

We are a SEO Company and Interactive Media Agency based in Dallas and are experts in many areas such as, interactive public relations, online media buying and brand reputation management. We are also innovators in areas not so familiar such as corporate blogging strategies. The online interactive marketing campaigns we will put together for you will be uniquely your own, and we have methods that you may have never thought of to get your company further into your market for more exposure.

Contact us for more information on how we can implement traditional and/or revolutionary components in your online presence.

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Information on Viral Videos

Information on Viral Videos:

Here I will be giving you information on viral videos, so first thing, you might ask what exactly viral videos are?

Basically a viral video refers to a video clip that gains widespread popularity through the process of internet sharing. This happens typically through email and IM messages, blogs, and other media sharing websites. Viral videos are typically humor videos and normally include televised sketches of Saturday Night Live’s Lazy Sunday, as well as unintentional release of amateur videos such as Star War Kids and Numa Numa song.

If you do hope to be “viral” don’t hide behind a proxy or surrogate and pretend as though you had nothing to do with the promotion of your video because when people find out the truth, which they always do, the backlash will be worse than having admitted it up front.

Remember to accept other people’s stuff. Just think if you have a huge fan of your products or services who has “endorsed” your company with a video that portrays you in a good light. And lets just suppose that the video is not the type of material suitable for PG audiences on prime tv…..Do you just run away from it? That probably would not be the best choice to make. Just look how the Coca-Cola Company and Mentos thing. That hurt them majorally. If they wouldn’t have waited three months to acknowledge that the press was good for Diet Coke, they might have got some mileage out of it.

Now let’s suppose someone has created a hilarious viral video at your expense and it has been seen on YouTube 3 million times in the last 24 hours. What do you do? You definitely shouldn’t demand YouTube to take it down…The best thing to do is get on the comments section and start to do damage control!
Address the issues brought up in the video
Be light-hearted
Assure the creators that you understand their concerns
Promise to rectify the situation
Turn it around and sponsor a contest

Also keep in mind that viral videos will eventually pass. You will have some cleaning up to do, but the memory of the offending piece won’t be with the public for very long. I hope this information on viral videos helps everyone out.

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Podcasting in Business

Podcasting in Business:

One of the things about podcasting in business or just podcasting in general is keeping your shows fresh and relevant. Although one thing to remember about podcasting is that you don’t want to just talk about how great your company. But if you actually have something to say, then by all means you should let it be heard.

When podcasting in business, your listenership will suffer, as will your brand’s reputation if your podcast is merely another company mouthpiece. People respect candor, humor, honesty and real efforts aimed at engaging consumers and addressing issues they may have.

Dexterity Media can help your podcast achieve a higher audience. We are very experienced in the creation and distribution of podcasts. We actually have our own podcasting network, the Media Swamp. So when in doubt, let Dexterity help.

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Search Engine Optimization Specialists

Search Engine Optimization Specialists:

There are good and bad ways to practice search engine optimization. Much has been said about search engine optimization, and a lot of it is not very flattering. Dexterity Media are search engine optimization specialists that do everything white hat (the good way).

Good Guys Vs. Bad Guys

The methods of the “good” SEO and the “bad” SEO practitioners are often referred to as White Hat SEO and Black Hat SEO. There is also a middle area called “gray search engine strategies.” These are shortcuts created by SEO practitioners that are usually on their way to becoming “black hat” as soon as the search engines figure out how to guard against them. Many times, newcomers to search engine optimization that are trying to get there site out there, bring tricks and methods that are frowned upon by the search industry. Ultimately, if people employ the Black Hat SEO tricks, they will be banned from the search engine results pages.

The Common Black Hat Techniques are:

* Hidden Text
* Keyword Stuffing
* Doorway Pages

Now, there is no specific rules on the internet that decides what is ethical and what is not in regards to Search Engine Optimization. But, if the practice even slightly resembles SPAM, then this is not the best practice to partake in. The search engines themselves (Google, MSN, Yahoo) make their own rules and the people that are SEO providers must follow these rules to keep their website ranked well.

Since we are Search Engine Optimization Specialists, we practice ethical SEO. Also known as White Hat SEO, so that we can optimize your site in the search engines without having to worry that your site will be banned from the search engine result pages.

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